Trademarks are one of the four types of intellectual property rights. A trademark protects a brand’s emblem, logo, name, or design from infringements. It prevents others from stealing your brand’s identity. Such protection is essential for businesses focusing on building customer loyalty. For this reason, Trademark Associates exist. 

Trademark Associates 

Trademarks Associates are professionals. They specialize in registering, protecting, and enforcing intellectual property rights for businesses/organizations. These persons are usually lawyers or law firms. Trademarks service providers often specialize in its laws. They are well-versed in trademark laws. And they protect the client’s intellectual property rights.

These professionals educate businesses and companies about trademark brand logos, designs, and names. When you hire a trademark associate or company, they will do the following:

• Search to ensure your trademark is available 
• Register your trademark
• Continuous monitoring to prevent infringement 
• Enforce trademark laws if infringement occurs.
• Assist with the trademark license.
• Litigation if infringement occurs

When do you need a trademark service provider?

Companies and businesses can rebrand their products/services. Sometimes, they create a new product or service. In these cases, the services of a trademark associate are invaluable. 

Here are different cases where you will need such a service as a business owner:

Search

Have you created a new brand? Or are you considering changing your logo? Before applying for a trademarks, a search is necessary to avoid using a mark already in use. The trademarks service will search in-depth for that mark. They will inform and educate you on the next steps if it is already in use.

Registration 

If your chosen mark is available, you have to register it quickly. The trademarks associate will handle this on your behalf. They will offer helpful advice on each requirement. The application has to be accurately filled out, and the process is quite complex. They ensure you fill out your trademarks application correctly and completely.

Monitoring 

Did you already register a trademarks? You must protect your brand image by ensuring no one else uses it. Monitoring your mark is crucial to prevent infringement. Hiring a trademarks associate takes care of this potential problem. They will keep an eye on the mark and take steps to protect you if infringement occurs.

Enforcement

Did you notice a random business using your logo, brand name, or business image? If you have registered the trademarks, you can take legal action against them. Lawyers specializing in trademarks issues can help regain your intellectual property. They will file a lawsuit. Or they will send a cease-and-desist letter. If necessary, they will negotiate a settlement on your behalf. 

Also, trademarks agents manage trademark portfolios. Some businesses have various products and services. A company can manage multiple brands. These different brands must have trademarks protection. Such businesses need one or more trademarks associates to manage the several marks. 

Have you recently started a new brand? Or are you managing multiple businesses? Trademark associate services are important. They protect your business image from theft. A trademarks is also an essential tool for building customer loyalty.